SUCCESORIES

Read success stories from previous AXS alumni

Brand Activation, Brand Engagement Tony Smith Brand Activation, Brand Engagement Tony Smith

Jazmin Lopez

Jazmin - in an aspiring model out of Houston, TX and was named best new model by teen Model Magazine.

Jazmin Lopez Photo Shoot

TALENT TYPE:

Model

BRANDING SOLUTIONS:

Artist and Brand Development (Strategy, Development, Activation, Engagement)

CHALLENGE:

Jazmin was looking for opportunities within the modeling industry. She had hit a dead end with her local modeling agencies because her look was “So Unique” (Red-headed- Latina) agencies in her area didn’t know what to do with her and she was looking for opportunities where her uniqueness would be an asset, not a hindrance.

OUTCOME:

  • AXS provided Jazmin with leads to get featured in the New York Fashion Week runway show in addition to other high-profile fashion events during Fashion Week.

  • Jazmin worked with AXS on the AXS: Fashion project which provides aspiring designers and models an opportunity to participate in a fashion show in New York City during Fashion Week.

  • Jazmine was awarded top teen model of the year in a regional “Teen Magazine”.

  • Jazmin is still modeling today and supplements her income with modeling shoots and wedding dress modeling shoots for the Latina wedding and Quince industry.

NOW:

Jazmin continues to model around the world and is excited that her chosen career is now able to support her and her mother financially.

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Brand Activation, Brand Engagement Tony Smith Brand Activation, Brand Engagement Tony Smith

Cole Durkee

Cole Durkee - an aspiring new fashion designer out of Chicago is on the rise as his work was featured in Vogue Magazine.

Cole Durkee Self Portrait in his creative vision named “Roses”

TALENT TYPE:

Fashion Designer

BRANDING SOLUTIONS:

Artist and Brand Development (Strategy, Development, Activation, Engagement)

CHALLENGE:

Cole was looking for opportunities to expand his services within the fashion industry. His unique vision as an accessories designer seemed to be limited to local and regional fashion shows.

OUTCOME:

  • AXS provided Cole with leads to get featured in New York Fashion Week in addition to other high-profile fashion events around the world.

  • Cole worked with AXS on the AXS: Fashion project which provides aspiring designers and models an opportunity to participate in a fashion show in New York City during Fashion Week.

  • Cole’s work was featured on the cover of “The Hat Magazine”

  • His work has been seen in multiple magazines (including Vogue) and runways across the country including his hometown of Chicago.

NOW:

Cole continues to work in the fashion industry and his work was recently featured in a Vogue Magazine editorial.

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LYANA SKYE

Singer/Song Writer that debuted at SXSW in Austin, TX, and was offered a record deal by Big Machine Records

Lyana Skye Album Cover “CASH”

Lyana Skye Album Cover “CASH”

TALENT TYPE:

Singer/Songwriter/Model

BRANDING SOLUTIONS:

Artist & Brand Development (Strategy, Development, Activation, Engagement)

Digital Media & Content Creation (Logo, Headshots, Photo Shoot, Website, Social Media Posts)

Casting & Booking Solutions (SXSW Music Festival, Cooperstown Independence Day Celebration)

CHALLENGE:

Lyana needed to rebrand as a singer and songwriter for opportunities to perform and attract record labels for an opportunity to pursue her passion. She was able to get local gigs but was looking to expand her reach and opportunities as a recording artist and writer.

OUTCOME:

  • We rebranded Lyana with a new logo, website, and social media content to engage her brand to decision-makers and build attention for the release of her new music (Producers by Tony Smith - “Cash” and “What Can I Say”.)

  • Her marketing campaign provided her with numerous influencer partnership opportunities on Instagram from Australia and Europe as a fashion influencer where she wrote jingles for numerous products.

  • Producers, Tony Smith & Cameron Giddings produced two original songs for Lyana which received over 35k downloads on Spotify & Apple Music.

  • AXS Provided the opportunity for Lyana to debut her tracks during the South By Southwest Music Festival (SXSW) event in Austin, TX for which she was offered a recording deal by Big Machine Records.

  • Lyana also headlined the Adams Davy Fest where aspiring artists perform to gain experience and gather attention from decision-makers as well as attract fans to their brand.


MUSIC:

"Cash"
Lyana Skye
"What Can I Say"
Lyana Skye
"New York State Of Mind"
Written by Billy Joel / Sung by Lyana Skye

NOW:

Lyana is in talks for a music licensing deal with Adams Davy and Big Machine Records. Lyana is currently working on new material and is performing with her band at numerous events and festivals.

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MERIDIAN ANASTASIA

Actress/Singer who has performed on Broadway and in numerous student films in Los Angeles and Houston.

Was a featured music host during the SXSW music festival in Austin, TX has interviewed numerous talent from around the world including music and Broadway celebrities that have included Mamie Paris and Yolanda Adams.

Meridian head shot isa pink smile behind ear.jpg

TALENT TYPE:

Singer/Actor/Host/Model

BRANDING SOLUTIONS:

Artist & Brand Development (Strategy, Development, Activation, Engagement)

Performance Opportunities (AXS Broadway, Meridian Live! Pilot)

Digital Media & Content Creation (Logo, Photo Shoot, Website, Social Media Posts)

Casting & Booking Solutions (Host at SXSW Red Gorilla Musc Fest (2 years), Host of Meridian LIVE!, Host of AXS: Broadway Livestream event, Host at Texas Thespians National Conference, and more

CHALLENGE:

Meridian was looking for ways to engage her Australian heritage and culture into the American pop scene that would empower aspiring artists to engage their passion daily as she strove to do the same. She was looking for representation to perform live on Stage, on television, and in films. She also wanted to experience Voice Over opportunities and hosting.

OUTCOME:

  • We branded Meridian with a new logo, headshot, website, and social media content to engage her brand to decision-makers and build brand relevance for her acting, hosting, and performance career.

  • Meridian was able to perform on Broadway through our AXS Broadway program and shared the stage with Tony Award Winner Kelly O’Hara (The King & I), Oak Onaodowan (The Great Comet, Hamilton), Christopher Jackson (Hamilton, In The Heights), Adam Jacobs (Le Mis, Aladdin) and more.

  • With her talent for communication, Adams Davy created a Television show pilot for her called Meridian Live! Meridian traveled throughout the United States (including Alaska), The United Kingdom, and Australia to bring entertainment, lifestyle, and news to her audience.

  • Meridian has been seen on the Gershwin stage in New York City, at SXSW Music & Film Festival, The Texas Thespians State Conference (8k people), in multiple student films, online with Meridian Live! and dancing with Frantic Assembly. (Know for their work on The Curious Incident of the Dog in the Night-Time play)

Meridian interviews Jacque Emerson for Meridian Live! - Actress who played Fox face from the “Hunger Games” Franchise

Meridian interviews Jacque Emerson for Meridian Live! - Jacqu was the actress who played “Fox face” from the “Hunger Games” Franchise

Meridan Live! TV Show Teaser Video

Meridian Live! TV Show Teaser 2

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