LYANA SKYE
Lyana Skye Album Cover “CASH”
TALENT TYPE:
Singer/Songwriter/Model
BRANDING SOLUTIONS:
Artist & Brand Development (Strategy, Development, Activation, Engagement)
Digital Media & Content Creation (Logo, Headshots, Photo Shoot, Website, Social Media Posts)
Casting & Booking Solutions (SXSW Music Festival, Cooperstown Independence Day Celebration)
CHALLENGE:
Lyana needed to rebrand as a singer and songwriter for opportunities to perform and attract record labels for an opportunity to pursue her passion. She was able to get local gigs but was looking to expand her reach and opportunities as a recording artist and writer.
OUTCOME:
We rebranded Lyana with a new logo, website, and social media content to engage her brand to decision-makers and build attention for the release of her new music (Producers by Tony Smith - “Cash” and “What Can I Say”.)
Her marketing campaign provided her with numerous influencer partnership opportunities on Instagram from Australia and Europe as a fashion influencer where she wrote jingles for numerous products.
Producers, Tony Smith & Cameron Giddings produced two original songs for Lyana which received over 35k downloads on Spotify & Apple Music.
AXS Provided the opportunity for Lyana to debut her tracks during the South By Southwest Music Festival (SXSW) event in Austin, TX for which she was offered a recording deal by Big Machine Records.
Lyana also headlined the Adams Davy Fest where aspiring artists perform to gain experience and gather attention from decision-makers as well as attract fans to their brand.
MUSIC:
NOW:
Lyana is in talks for a music licensing deal with Adams Davy and Big Machine Records. Lyana is currently working on new material and is performing with her band at numerous events and festivals.