BJ Flores

Brand StrategyBrand ActivationBrand Development
Written By Tony Smith

BJ Flores commentating with Sugar Ray Leonard & Marv Albert

TALENT TYPE:

Athlete/Boxer

BRANDING SOLUTIONS:

Artist & Brand Development (Strategy, Development, Activation, Engagement)

Digital Media & Content Creation (Logo, Website, Social Media Posts)

Talent/Influencer Sponsorships & Bookings (Commercials, Spokesperson, Influencer)

CHALLENGE:

BJ was the #11 cruiserweight in the world when he teamed up with AXS. BJ’s wanted a media partner to help build the hype for his brand to gain the opportunity to become a heavyweight and be a contender for the WBA Heavyweight Championship.

OUTCOME:

  • We rebranded BJ with a new logo, website, and social media content to engage his brand with decision-makers and build his brand in the out of the ring.

  • BJ ended up training to become a heavyweight and eventually became #8 in the world.

  • BJ’s rise in the ranks offered AXS the opportunity to secure sponsorships from El Peligoso Run and become a main event ticket with Iron Boy Boxing.

  • AXS helped promote 3 of BJ's last 5 fights before retirement.

  • He retired after only losing 4 fights in his entire boxing career.

NOW:

BJ is now a retired boxer residing in San Francisco California. He spends his retirement mentoring and training the future boxing stars of tomorrow. AXS was proud to be a part of BJ’s journey where he exhibited integrity and dedication in everything we did.

Tony Smith
Previous

MERIDIAN ANASTASIA